This started off as a studio initiative to develop some creative ideas that don't always get the space when dealing with constant commercial projects. It initially started as a trailer involving some stylised architecture, the piece became more reflective, literally, adding reflections and mirrors which started a conversation about the imagined world of 3d environments and their antecedents in film and photography, even back to the first written scripts. A kind of recess into the darkness which imagination sparks and magic begins.

“I create as I speak,” echoes the Aramaic root of “abracadabra”. This small film acts as an incantation of assembled visions, of words, spaces, light and shadow repeated, mirrored, and ritualized. It turns its stylized repetitions—mirrored faces, geometric shapes, recursive typography—into cinematic liturgy. The red square returns, the eye regards us again, words split and rejoin (“hocus / pocus”, “ab / ba”), as though invoking transformation through the ceremonial order of seeing and naming. 

This meta-cinematic ritual is double-edged. It invokes awe through the beauty and strangeness of the image, but also suspicion—are we being transformed, or merely watched? Is the magic operative, or has it been subsumed by the cold rituals of modern visuality, where every scarred face can be boxed and every glance reciprocated and repeated as Hans Gruber falls into eternity.